Privacy Policy
School 404 – Privacy Policy (UK)
Effective Date: 14th August 2025
Last Updated: 14th August 2025
School 404 (“we,” “us,” “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and share your information.
We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.
1. Who We Are & Contact Details
We are the data controller for the purposes of UK GDPR.
Contact:
School 404
Billy The Duck LTD
Regina House
124 Finchley Road
London, United Kingdom
NW3 5JS
Email: hello@school404.com
2. Information We Collect
2.1 Information You Provide
Name
Email address
Payment details (processed by Stan, not stored by us)
Account login details for Skool
Content you post in the community
2.2 Information We Collect Automatically
IP address
Device type & browser
Usage data (pages viewed, logins, time spent)
2.3 Information from Third Parties
Payment status & transaction confirmation from Stan
Course progress & community activity from Skool
3. How We Use Your Data
We use your data to:
Deliver the Service
Process payments via Stan
Provide course and community access via Skool
Send service updates and marketing (if opted in)
Manage community interactions and enforce rules
Improve our Service
Comply with legal obligations
4. Legal Basis for Processing
We process your data under:
Contract – to provide the Service you purchased
Consent – for optional marketing emails
Legal obligation – tax/accounting compliance
Legitimate interest – security, fraud prevention, service improvements
5. Sharing Your Data
We share your data with:
Stan – payment processing (data controller for payment details)
Skool – course hosting & community platform (data processor for account & activity data)
IT, email, and analytics providers
Legal authorities when required
Professional advisers
We never sell your data.
6. International Transfers
Stan and Skool may store or process data outside the UK. We ensure transfers are protected using UK-approved safeguards such as Standard Contractual Clauses or the UK Data Transfer Addendum.
7. Data Retention
Account data: kept for as long as you have an account + up to 6 years for legal purposes
Marketing data: until you unsubscribe
Community content: until you delete it or request removal
8. Your Rights
You can:
Access your data
Correct inaccuracies
Request deletion
Restrict processing
Object to certain processing
Withdraw consent at any time
Contact hello@school404.com to exercise your rights. You may also complain to the ICO (www.ico.org.uk).
9. Marketing
We will only send marketing emails if you opt in. You can unsubscribe anytime via the link in our emails.
10. Cookies
We use essential cookies for login and site functionality, and optional analytics/marketing cookies (with consent). See our Cookie Policy for details.
11. Security
We apply appropriate technical and organisational measures to protect data, but cannot guarantee absolute security.
12. Third-Party Links
Our Service may link to third-party sites. We are not responsible for their content or privacy practices.
13. Changes to This Policy
We may update this policy. Significant changes will be communicated via email or the platform.